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Research papers

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Anton C. Jacobs, David N. Aldridge
Company: Philips International
June 15, 1986
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Citation

Jacobs and Aldridge (1986a, June 15). Overseas research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/overseas-research


Research papers

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: David N. Aldridge
June 15, 1984
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Citation

Aldridge, D. N. (1984a, June 15). Highly developed research in less developed countries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/highly-developed-research-in-less-developed-countries


Research papers

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: David N. Aldridge, Arthur J. Shore, Michael Willey
June 15, 1983
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Citation

Aldridge, Shore and Willey (1983a, June 15). Finding the cube route. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/finding-the-cube-route